An animated character from Skye is aiming to make the island more accessible to visitors from China.
Cartoon tour guide, Donald from Skye, is reaching out to visitors with a newly translated website in Chinese.
The campaign follows the release of figures by VisitScotland in October 2018, showing that there were 62,000 visitors from China to Scotland in 2017, spending a total of £256 million.
Commenting on the campaign, Donald from Skye said: "I love telling people from all over the world about the beautiful Isle of Skye so to be able to tell people in China what Skye has to offer is brilliant! My aim is to make Scotland accessible to everyone, wherever they're from, and now anyone who visits www.donaldfromskye.com can see all the information on Skye in English or Chinese.
"I hope this is the start of many translations of the website; allowing potential visitors to see the numerous sights and attractions they could see on Skye. Whether they need help booking accommodation, finding activities to do, details on where to park or where to eat, I'm the man to ask! I can't wait to welcome new friends from China and all over the world to Scotland and to Skye. See you soon!"