Skye residents and business owners have fought back against claims that Skye is overcrowded.
Their "Wish You Were Here" marketing campaign has spawned a video that, at the time of writing, has been viewed 20,000 times.
The video features many local business owners holding the "Wish You Were Here" sign, with the aim of letting the world know that Skye is, in their own words, "open for business."
Featuring music from Sally Leanne Fraser, the video aims to send potential Skye visitors a warm welcome.
The video can be viewed at the Skye & Lochalsh - Wish You Were Here Facebook page.
Image from Tim Hunter-Davies on Marketing Skye & Lochalsh Facebook group.