The Big Friendly Giant could bring a further big boost to visitor numbers on Skye.
For as Britain gears up to celebrate the 100th anniversary of Roald Dahl’s birth and in the run-up to the launch of the film adaption of The BFG, VisitBritain is showcasing to the world what makes Britain a GIANT - and family-friendly - tourism destination.
And, high up on the places to visit is the Misty Isle which has seen its fair share of movies shot here including scenes from the Steven Spielberg directed BFG which launches in the UK on July 1.
The Hollywood director used the backdrop of The Storr to create scenes in the new, expected to be, blockbuster movie which joins a growing list of films to have taken advantage of the unique nature of the Trotternish Ridge on Skye.
Now the national tourism organisation has launched an international ‘Where Giant Dreams come to Life’ film tourism campaign in its first-ever collaboration with Disney, producer of The BFG.
VisitBritain’s £350,000 six-week digital and social media campaign showcases magical, mysterious and dreamlike moments that can only be experienced on a trip to Britain. The campaign features a set of exclusive images featuring a selection of giant landmarks in Britain, including Angel of the North, Big Ben, the Isle of Skye and the lions in Trafalgar Square.
These images, and other giant visitor experiences across Britain are being promoted across VisitBritain’s online and social media channels adapting its #OMGB (Oh My GREAT Britain) to ‘Oh My GIANT Britain.’ The campaign also wants people to upload their own images of ‘giant’ experiences and locations in Britain to their own social channels.
VisitEngland/VisitBritain Chief Executive Sally Balcombe said:
“Our collaboration with Disney on The BFG is a fantastic opportunity to promote to a global audience of millions an unexpected side of amazing, family-friendly moments that can only be experienced in Britain.
“By inspiring people to come and experience the best of ‘GIANT’ Britain we can drive growth from tourism and its economic benefits across all our nations and regions.”